B2B Lead Gen
evidence-based lead gen, always founder-led.
I build Google Ads & LinkedIn Ads systems for B2B companies in high-ticket markets and fix the strategy layer that makes them convert.
Google Ads · LinkedIn Ads · Meta · Hubspot
Google Analytics · Looker Studio
The Problem
No idea why your lead gen just isn't working?
Maybe you hired an agency. Got a senior strategist on the intro call and a junior account manager running your campaigns three weeks later. Results were mediocre. Reporting was vague. Hard questions got polished non-answers.
Or tried in-house? Built campaigns on assumptions nobody validated. Spent budget on traffic that looked good in dashboards but never converted into pipeline.
Either way, the diagnosis is the same: the strategy layer was broken before the first ad ever went live.
Your ICP is too broad
"Decision-makers at mid-sized companies" is not a target audience. Without a sharp ideal customer profile, your messaging hits nobody.
Execution without ownership
Someone is running your ads who doesn't understand you, your market, your sales cycle, or your buyer. They're optimizing for clicks. You need pipeline.
Offer-market mismatch
You're running ads for an offer the market doesn't understand yet or doesn't trust. No amount of ads budget fixes a positioning problem.
This is where I come in
The strategy layer was broken before you got here. I fix it — then I build the campaigns on top of it. Evidence-based, founder-led, start to finish.
How I work
Two ways to work together. One standard: quality that converts.
Two ways to work together. One standard: quality that converts.
What's included:
Audit & audience definition
Campaign strategy and messaging
Ongoing optimization and reporting
Monthly strategy call + bi-weekly check-in
Same-day response during business hours, WhatsApp support for urgent flags
Single channel: €1,500/month Both channels: €2,500/month
Minimum ad spend: €5,000/month Minimum commitment: 3 months
New to paid media or need a full rebuild? Account setup is available as a one-time service: €1,500 Includes tracking setup, account structure, audience research and campaign framework.
I work with a maximum of 4 DFY clients at any time.
This is how we create your 90-day marketing roadmap:
Marketing canvas: goals, positioning, value proposition
ICP definition and audience validation
Competitor analysis: 5 direct competitors, messaging gaps, positioning opportunities
Market analysis: demand landscape, buyer intent, channel fit
Messaging framework: what to say, to whom, and where
€6,500 flat — 6 week sprint
Optional: Roll directly into a DFY retainer. Your foundation is ready, your campaigns launch faster and convert better.
Selected Work
Results that speak for themselves.
€85k+
Monthly marketing budget managed
200+
Qualified leads generated monthly
€4M
Monthly pipeline potential generated
Triple Solar (previously evoyo), DACH
• Google Ads scaled from zero to €30K/month • 5% conversion rate sustained • 200+ qualified leads generated monthly • €4M monthly pipeline potential • €85K total budget managed across Google Ads, Meta, OOH and events • Built full remote marketing department for German market entry
Rybit x VanMoof US
• Built lifecycle marketing automation on HubSpot • Email workflows and customer journey mapping across multiple touchpoints • Dashboarding & data-driven churn analysis identifying lifetime value of lost clients • Groundwork for reactivation campaign with special rate offers to recovered customers
Chapter B2B Saas & AI, DACH
• Full localization of product and marketing content for DACH • LinkedIn pilot and personal outreach for B2B audience building • Brand representation at InterSolar Munich and SolarSolutions Düsseldorf • Positioning and messaging adapted for DACH buyer behavior
FAQ'S
Answers
Find answers to common questions about my projects, services etc…
How do I start working with you?
Do you work with companies outside DACH and BENELUX?
Yes. My core market knowledge is DACH and BENELUX but I work with any B2B company targeting those markets or operating internationally. If your buyers are in Europe, we can talk.
Do you work with B2C companies?
What's the minimum budget to work with you?
Do I need an existing ad account to get started?
What channels do you run?
How long before I see results?
What makes you different from a regular agency?
What if it's not a fit?